Our Story

Jewelry you forget you are wearing

Aurelle started with a small observation. The pieces people love most are almost never the ones bought for an occasion. They are the everyday ones. The hoops that go in before coffee. The chain that never comes off. The ring worn so long it leaves a mark on the finger.

Pieces like that have to be light enough to forget about and made well enough to survive being forgotten. That turns out to be a harder brief than it sounds, and it is the one we work to.

What we pay attention to

How a piece sits. A chain that hangs wrong is a chain you stop wearing after a week. We choose link style and thickness for how something falls on a body, not for how it photographs lying flat on a table.

Finishes that survive real life. Stainless steel, titanium and 925 sterling silver underneath, with plating chosen to put up with water, sunscreen and being slept in.

Pieces that layer. Lengths and weights are picked so they work next to each other. That is why so much of the collection comes in sets. The awkward part, working out what goes with what, is already done.

Looking after them

Put jewelry on last, after perfume and hand cream, and take it off before you swim or shower. Store pieces apart so chains do not tangle and stones do not scratch each other. A dry, soft cloth brings back most of the shine that ordinary wear takes off. There is more detail on our care page.

Say hello

We are a small team and we read everything that comes in. Sizing questions, gift advice, or a piece you wish we made. Write to us.